Client
Yousif Shanshel
Overview
Rofoofee was created to tackle a major gap in the Arabic digital education space: the lack of engaging, safe, and culturally relevant platforms for kids to learn Arabic, Quran, design, and programming. The product vision combined learning with fun, built around storytelling, game-based rewards, and clear progress tracking for both kids and parents.
Role
Lead UX/UI Designer
Industry
EdTech / Kids Education
Skills
UI/UX Design
Product Design
Wireframe
Prototyping
Duration
12 Weeks
Detailed case study (coming soon)
The Challenge
Parents in the Arabic-speaking world often struggle to find trusted digital learning environments that entertain kids and offer real educational value. Most platforms lack parent-focused features like time limits, content filters, or progress reports. The challenge was to design an experience that kids would love while giving parents the control they need to feel secure and engaged in their child’s learning journey.
The Solution
I designed a Landing page, Webapp & mobile app experience with clear onboarding paths for both kids and parents. Features included a parent control setup secured by a pin, personalized profiles for children, three distinct types of learning coins as reward systems, and a bottom navigation bar split into "Read", "Play", "Study", and "Parent". Kids explore content in story, game, and lesson formats, while parents monitor time, progress, and even schedule classes. Every screen was designed to be visually engaging for children while keeping UX friction minimal.
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The Result
The redesigned experience empowered Rofoofee to offer a smoother, more engaging journey for both parents and children, reducing friction and increasing usability. With a solid foundation of over 75,000 followers on social media, the platform quickly gained user trust and traction. The intuitive onboarding, child-safe navigation, and well-structured learning paths led to higher engagement, stronger retention, and an uplift in course sign-ups, ultimately helping Rofoofee grow its e-learning presence while staying true to its mission of nurturing young learners.
